When learning about sports marketing, there is nothing quite like hearing from someone in the business. That is just what students in our Syracuse University Project Advance (SUPA) class in sports management did recently when Bryce Tarrant ’07 chatted with them via Zoom.
With more than 10 years of experience in the sports marketing industry, Bryce is currently Senior Account Manager at the 16Oover90 agency. In that role, he manages Kia’s league-wide agreement as Official Automotive Partner of the NBA, WNBA, and G-League. He is also an Adjunct Professor in the Preston Robert Tisch Institute for Global Sport at New York University, leading graduate courses such as Digital Sports Media & Market and Sports Sponsorship & Sales. As a Canterbury graduate, Bryce was happy to share his knowledge and experiences with current students.
That sharing had quite an impact on the class. “It was great to learn what goes on inside the industry,” said Kenneth “Trey” Begasse ’23. “I thought I had a pretty good idea of what that entailed, but after hearing about Bryce’s work with Kia and the NBA, I realized I didn’t know all the planning that goes into things like creating a 30-second clip.”
Bryce also discussed how he set out to make an impact by creating a diverse media platform with an innovative approach to sports business coverage and storytelling—and encouraged students to consider similar paths when they enter the workforce.
Trey is ready and anxious to do just that. “I appreciated Bryce’s input about exploring your entrepreneurial ideas and journey,” he said. “Everyone has their passion, and there are different paths like social media that can help you pursue it even with a full-time job.” Trey will continue his journey at the College of William & Mary in the fall, where he plans to major in business and play baseball.
Overall, there was easy rapport between Bryce and the students, whose fascination with the business side of sports kept them highly engaged throughout the conversation. After learning throughout the semester how important it is to develop relationships in business, these Saints gained an instant connection that could one day prove valuable in their careers. Thank you, Bryce!