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For nearly three decades, Larry has been president of LITCO Marketing, a Santa Monica, California-based agency that delivers high-impact marketing and creative services solutions. He has also recently been named Head Coach for the UCLA lacrosse team.

Larry graduated from the University of North Carolina in 1979 with a Bachelor of Arts in Communications. He was a four-year starter on the North Carolina lacrosse team, where he was named team captain, first team all-ACC, and NCAA Division I Honorable Mention All-American. Larry is bringing more than 40 years of lacrosse experience and expertise to the UCLA program, having coached at Whittier College, at Georgia Tech, and for youth lacrosse all around the Los Angeles area. In addition, he is a member of the Los Angeles Chapter of the U.S. Lacrosse Hall of Fame and serves on the Board of Israel Lacrosse.

Larry is also one of the founders of the LA Tri Club, which provides a network of coaching, information, support services, training, and racing activities to triathletes in the Los Angeles area. In 15 years, he helped the club grow from nine members to a membership of more than 1,800, and continues to serve on the LA Tri Club Board of Directors. He competes in sprint and Olympic distance racing to this day, and has participated in Ironman triathlons. Larry also remains deeply involved in the club’s signature fundraising event, the Coast2Coast Swim Challenge, which has provided free swim instruction and benefited more than 2,800 children between the ages of 3 and 14 in underserved neighborhoods throughout Los Angeles County.

Larry lives in Los Angeles with Lauri, his wife of 38 years. He is the father of “three successful women” and has four grandchildren.

What advice would you give a high school student today?
The most important thing for high school students today is to learn to manage the stress you get from peers, parents, teachers, and coaches. This is a time you should be setting goals and trying to reach them but do not let them control your life. You are only 15-18 once, so make the most of it and do not succumb to the pressure around you. Don’t be afraid to ask for help or guidance from others.

What is your favorite Canterbury memory?
I have many memories but there are three that stand out. One, playing basketball against Gunnery and with three seconds left, John Sargeant ’75 passed the ball to me at midcourt. I threw up a shot, it went in, and we won!

Two, playing Trinity Pawling in lacrosse at their place in a rainstorm and we were tied with a few minutes to go. Coach (Charlie) Huntington calls time out and says “Turk, take that guy to the goal and if Seaman (Jack ’75) is open, pass it. If not, do what you can.” I drove and Jack set a pick and I had a free shot to win it. That was a big win for Canterbury and people knew we were for real.

Last was being asked by Coach Connelly to help coach the Girls’ Lacrosse team and help them learn about the sport. There were so many great athletes on that team from Mercedes Mann ’75 to Carole Warwick ’75.

Has anyone in your life been a mentor to you? How did their advice help you?
My dad was my mentor in many ways in that he taught me that if you put in the work, it would pay off in all aspects of life.

Which Canterbury faculty member had the greatest impact on you?
I thought about this question a lot and I would say it was Father (Clement) Greenan. I was the only Jewish male student in the school at the time and that was a bit intimidating. I hid my affiliation until Father Greenan talked to me about religion and beliefs. He said we all come from the same creator and we are created equal so you should not hide your religion; be proud. We also talked at length about Judaism and Catholicism.

What is one thing that is on your bucket list?
Travel across the USA and visit places that have changed this great country.


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