Greg Coleman '72, president of BuzzFeed, digital media executive, and adjunct professor at NYU Stern Business School, presented an on-campus professional development workshop for secondary school placement directors, feeder school colleagues, and local Canterbury parents, faculty, and staff on Wednesday morning, April 19.
Coleman's keynote address was titled "Digital Marketing, Media and Innovation: What Employers, Colleges, and High Schools Need to Know."
He emphasized the importance of creating content that speaks with an authentic and personal voice in order to engage viewers. As a case in point, he described how a BuzzFeed video demonstrating how to cut a tomato went viral and ultimately led to the company creating Tasty, now the largest food network in the world, according to Coleman.
About his Canterbury experience, Greg said, "I lacked confidence as a student, but Canterbury gave me that confidence believe in myself. That has served me very well in my professional life. Giving back to the School is important to me."
Greg has agreed to lend his expertise to help Canterbury develop a robust digital literacy curriculum in the years ahead. In addition, he has volunteered to run point on the creation of a digital speaker series on campus.
At noon, Greg, head of school Rachel Stone, Society of Alumni president Peter Tucker '78, and Society of Alumni vice president Victoria Bundonis Rovin '81 launched Canterbury Core via an interactive session on Facebook Live. Canterbury Core is an exciting, new initiative that provides graduates with real opportunities to personally benefit from the School's network of more than 5,000 living alumni.
To view photos of the events, click here.
To view the video of the Facebook Live event, click here.