On Tuesday, February 4, Canterbury’s Intro to Digital Media class took a field trip to New York City to visit the BuzzFeed and Tasty offices and studios. New to the Academic Program for the 2019-2020 year, the Intro to Digital Media class aims to give students the opportunity to better understand the social media landscape as an avenue toward connecting with an audience, creating engaging content, and utilizing digital analytics in order to make informed and strategic decisions. Throughout the course, students will have the opportunity to explore various social media platforms, research business profiles, and analyze case studies. The course also includes web conferences with industry experts and off-campus site visits, such as this one.
Associate Head of School for Academics, Sue Roberts, and Director of Curriculum, Kelli Darrin, who both teach the class, arranged the trip with the help of Greg Coleman ’72, current Executive Advisor (and former President) at BuzzFeed. Greg’s daughter, Mel Coleman, who serves as the Director of Product Marketing at BuzzFeed, started the day with a tour of the building, and the group was able to visit the Tasty recording studio and the BuzzFeed News floor. Afterward, the students were invited to a meet and greet with several members of the “BuzzFeed family,” which included digital analysts, producers, content creators, marketing specialists, and individuals in charge of ad campaigns. A question and answer session with the professionals was offered during lunch, where students were able to learn more about their respective positions and their trajectory into the industry.
One of the highlights of the day, students were also able to see the production studio of AM to DM, Buzzfeed’s morning YouTube series, and meet with members of its production team. The class learned valuable information about the processes of producing and disseminating daily content to large audiences. Students remarked that they were especially impressed that each one of Tasty’s cooking videos is researched, cooked, filmed, edited and produced by only one person.
The Intro to Digital Media class will continue to expand the classroom experience with a trip on February 20 to 98Q Radio Station. The class will tour the facility; meet radio personality, Rich Minor of Rich Minor in the Morning; and speak with their CEO and General Sales Manager, Mike Delpha. Last month, the class had Ryan Caraway (Condon) ’06 as a virtual guest speaker. Ryan is an award-winning actor, writer, and director and shared his career experience and advice with the students.